Many Masters.
One Purpose.
A proudly South African, fully integrated value chain managing every stage of meat production – from farm, to factory, to fork
The care we take becomes the trust you earn.
What brings you to Meatmasters today?
Buying for a business?
Shopping for home?
Get to know the Group?
Contact the right team?
Farming
Abattoir
Primal Plant
Smokehouse
Butchery Supplies
Retail
About Meatmasters
Established in 1996, Meatmasters is a proudly South African, fully integrated value chain managing every stage of meat production – from farm, to factory, to fork.
At the heart of our business is collective expertise.
From farming and sourcing through to processing, butchery, and logistics, each stage is led by skilled masters who refine their craft to deliver excellence in every cut. Across the entire system, partners operate as one connected network, each contributing deep knowledge while working towards a shared standard of delivery.
FOR BUSINESS
FARM TO FORK.
– Wholsale & Trade
– Direct to companies, retail & hotel
– Cut to your spec
– Traceability. Quality. Trust
RETAIL & OUTLETS
QUALITY YOU CAN TRUST.
– Retail Stores
– Great Cuts. Great Value.
– Local outlets nationwide.
FOR BUSINESS
FARM TO FORK.
– Wholsale & Trade
– Direct to companies, retail & hotel
– Cut to your spec
– Traceability. Quality. Trust
RETAIL & OUTLETS
QUALITY YOU CAN TRUST.
– Retail Stores
– Great Cuts. Great Value.
– Local outlets nationwide.
News & Resources
Insights, stories and resources that matter to you and your clients
Why traceability matters from farm to fork
Traceability from farm to fork matters because it creates a transparent, accountable record that protects consumer health, ensures regulatory compliance, and builds long-term trust in the global food supply chain. Ensuring Food Safety and Rapid Recalls Isolating...
Smokehouse tradition. Real fire. Real flavour.
You can smoke just about anything. But that doesn’t mean you should. Cooking low and slow won’t do you much good when it comes to a porterhouse or T-bone, for example. They would dry out and become, well, not quite inedible—but not exactly enjoyable, either. And when...
Tips for choosing and thawing meat
You’ve just purchased frozen meat from a local farmer, and it’s time to cook a delicious dinner. Sometimes cooking meat takes advanced planning and handling to preserve quality of taste and ensure safety. Whether thawing meat using the slow-and-steady fridge method or...